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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. -- Wikipedia

Understanding Market Segmentation

A free study guide that clearly explains market segmentation, designed for university-level marketing students.
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Market Segmentation Study Guide
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Market Segmentation Study Guide Market Segmentation Study Guide

The following diagram highlights the overall STP process in nine steps:
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What is the STP Process?

The STP process stands for market segmentation, target markets and product positioning. Designed for university-level marketing students.
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Terms and Conditions - Market Segmentation Study Guide

Last updated: Please read these Terms of Use ( Terms , Terms of Use ) carefully before using the website (the Service ) operated by ( us , we , or our ). Your access to and use of the Service is conditioned on your a
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More Resources - Market Segmentation Study Guide

All About Perceptual Maps - includes a free Excel template for creating perceptual (positioning) maps Understanding Cluster Analysis for Marketing - includes a free Excel template to play with, to quickly understand how
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FAQ’s - Market Segmentation Study Guide

FAQs How do I quote the study guide in assessments? Is this website free? Can I copy/paste the diagrams? How reliable is the information provided? Can I translate the pages? How do I quote the study guide in assessments?
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Company Registration and Market Segmentation

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Catering service market segmentation

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Catering service market segmentation

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